'Breaking Involution, Gathering Consensus, and Promoting Development' this issue's report goes to: Zhejiang Keda New Building Materials Co., Ltd.

Introduction to this issue

The tide of the times is rushing forward, and the development blueprint has drawn a new chapter. The new journey of the "15th Five-Year Plan" has begun, high-quality development has become the core theme, and "anti-involution" has been elevated to a national strategy.

01Program content

Move in response to the trend and move towards the new. On November 21, the "2025 Integrated Panel Technology Seminar and Industry Self-Discipline Convention Press Conference" hosted by the Insulation and Decoration Integration Committee of the Zhejiang Green Building Association was successfully held. Guided by policies, with technology as the core, and standards as the goal, the conference ranges from macro policy interpretation to cutting-edge technology exchanges, from market order regulations to self-discipline achievement demonstrations, all-round gathering of industry development consensus, and injecting strong momentum into the insulation and decoration integrated industry to break the chaos of involution and achieve high-quality development.。

In response to the national strategy of "anti-involution" and to implement the Ministry of Construction"s requirements of "good design, good materials, good craftsmanship, and good houses," Zhejiang Keda New Building Materials has been deeply involved in the industry for more than 30 years, always focusing on "innovation, quality, and service". Water-based foamed polyurea sound insulation panels and systems also provide professional technical solutions in the fields of urban renewal, exterior wall renovation and repair, etc., using solid product strength and technology accumulation to practice the concept of "good materials build good houses" and build a solid foundation for a safe, livable and happy home for people"s livelihood.

The development of enterprises has always resonated with the progress of the industry. Only the entire industry can jointly anchor high-quality development goals, transform the consensus of adhering to quality and healthy competition into down-to-earth actions, use "self-rescue" to clearly identify the development situation and build a solid foundation for survival, use "self-discipline" to standardize market order, protect the industry ecology, and "self-improvement" Only by tempering core competencies and enhancing core values can we work together to break through the chaos of involution and jointly promote the steady and long-term development of the industry on the road of high-quality development. Fight against involution and move forward together! Let us work together to create a better future!

02Character interviews

Interviewee: General Manager of Zhejiang Keda New Building Materials Co., Ltd.

Consultant expert of the Special Committee of the National Building Energy Efficiency Standardization Committee

Distinguished Expert of Thermal Insulation Committee of China Building Energy Conservation Association

Vice Chairman of the Thermal Insulation Committee of China Building Energy Conservation Association

Tian Junxian, Vice President of Zhejiang Green Building Association and Director of the Integrated Insulation and Decoration Committee

There are two themes for this meeting, one is the discussion of technological sublimation, and the second, more importantly, is industry self-discipline. Because our current industry has experienced a very serious involution. The word 'involution' actually has three major side effects: First, if the society cannot get good quality, good products, and good services, it will inevitably cause ' bad money drives out good money', destroying the quality of our society and construction projects, and affecting our people's livelihood and safety issues. So this time, we first proposed self-discipline commitments and commitments to society in the first industry association in Zhejiang Province. And we also hope that other industries will work together to govern this industry, purify our market, ensure the quality of our projects, ensure the smooth implementation of our policies, and truly focus on the quality of serving society, so that everyone can get a harmonious society instead of a contradictory society. At the same time, we also hope that our company will have reasonable profits and healthy development. I think as an enterprise, we must first find the value of the enterprise, market demand, and policy guidance, which are the main directions of our enterprise's technological development and product development. We cannot make historical materials. We must look forward to products, technology, and the implementation of enterprises. We can only say that we develop our products according to the needs of policies and society, create our wealth, and finally serve our society and get rewards from the society. This is the purpose of the enterprise. Many of our companies only know how to advertise and put quality second. In fact, quality always comes first. This is not to say that quality is the lifeline. In fact, it is something beyond the lifeline. The value of our enterprise's existence lies in the development of this good material. I hope that our provincial station will focus on good housing and even report on the healthy development of the industry. We, the people, will understand what our government departments need and what the industry needs to solve, so that it can truly point the way for our industry. We also hope that the people of the province will supervise the realization of this good recipe, and truly create conditions for our happy home, and everyone will work together.

03Style display